About Us

CEO

Max Santamaría Gutiérrez is the CEO and Senior Partner of ADWISE Corporate Advisory for Latin America, with over 20 years of experience in the market. He holds a degree in Psychology from the University of Costa Rica and has specialized in Negotiation, Training in Education for Human Development, and International Counseling in Group Process Psychology.

He has conducted research in areas such as Artificial Intelligence, Human Resources Scorecard, Corporate Development, Digital Transformation, Leadership Awareness, Emotional Intelligence, Productivity Management Systems, and Neuro-Linguistic Programming in organizations.

He has worked as a consultant in Latin America for companies across various sectors and business clusters, including consumer goods, oil, packaging, agribusiness, services, banking, technology, construction, manufacturing, exports, security, trading, NGOs, real estate development, and many others.

Human Capital Services Regional Manager

Natalia Sanchez

With a solid background in Psychology and Organizational Communication, Natalia brings vast experience in the industrial sector and educational organizations. Her deep knowledge in talent recruitment and selection processes, job studies, profile descriptions, organizational climate and culture studies, development of training programs and implementation of wellness and quality of life programs in the company, make her the ideal leader to promote the growth and development of human capital in the region.

Natalia holds a Master's Degree in Work and Organizational Psychology from the University of Costa Rica, a Master's Degree in Corporate Communication Management from the University of Barcelona, ​​a Bachelor's Degree in Teaching from the Universidad San Marcos and a Bachelor's Degree in Psychology from the Catholic University of Costa Rica.

Natalia is a leading executive coach with more than 10 years of experience, recognized for her ability to transform leaders internationally. Her solid track record as a consultant and her training as a psychologist allow her to approach business and personal challenges from a comprehensive and holistic perspective. Natalia has demonstrated an exceptional ability to identify and enhance the strengths of her clients, guiding them towards achieving their professional goals with effective and personalized strategies. Her commitment and professionalism have been key to empowering leaders in various sectors, ensuring sustainable and high-impact results. In addition, Natalia has worked as a consultant for export, consumer goods, services and construction companies, both locally and internationally.

Speaker & Program Director

Enrique Margery Bertoglia, PhD Associate Director of the Human Capital Innovation Practice at Adwise Corporate Advisory

Enrique Margery brings a wealth of experience in educational innovation and organizational development to Adwise. With a PhD in Education and a BS in Engineering, Enrique is an expert in metacognition, collaborative learning, and compassion pedagogy. His experience as a pedagogical advisor at Tecnológico de Monterrey and his leadership at The Training Lab underscore his deep knowledge in designing and implementing cutting-edge training programs.

As the author of Coaching Tools and Act to Think, Enrique offers practical tools for professional development and talent management. His innovative approach is reflected in his work with the Threshold Concepts (TC) model, applied to both university teaching and corporate training. His experience in agile processes, competency assessment and appreciative coaching make him a valuable asset to drive transformation and growth within organizations.

A TEDx speaker and contributor to renowned academic institutions, Enrique brings a global vision and a passion for educational innovation that enriches Adwise’s human capital practice. His ability to design tailored development programs, based on the detection of high potential and the development of situated knowledge, guarantees effective solutions tailored to the needs of each client.