About Us

CEO

Max Santamaría Gutiérrez is the CEO and Senior Partner of ADWISE Corporate Advisory for Latin America, with over 20 years of experience in the market. He holds a degree in Psychology from the University of Costa Rica and has specialized in Negotiation, Training in Education for Human Development, and International Counseling in Group Process Psychology.

He has conducted research in areas such as Artificial Intelligence, Human Resources Scorecard, Corporate Development, Digital Transformation, Leadership Awareness, Emotional Intelligence, Productivity Management Systems, and Neuro-Linguistic Programming in organizations.

He has worked as a consultant in Latin America for companies across various sectors and business clusters, including consumer goods, oil, packaging, agribusiness, services, banking, technology, construction, manufacturing, exports, security, trading, NGOs, real estate development, and many others.

Human Capital Services Regional Manager

Yrmaleza Alvarado

Yrmaleza Alvarado is a Venezuelan professional based in Buenos Aires, dedicated to human and organizational development. An educator with a degree in Theology, Yrmaleza is committed to continuous learning, currently specializing in Psychology at the University of Palermo with a focus on Talent Management and Organizational Development.

With extensive experience in Talent Management, Education, and Organizational Leadership, Yrmaleza brings a strategic and human-centered vision to developing human capital, working with high-performance teams in consulting, training, and cultural support.

As the Director of Human Capital at Adwise Corporate Advisory, Yrmaleza leads strategic consulting projects and leadership programs, helping companies build conscious workplaces aligned with their values. Additionally, Yrmaleza directs the Leadership Acceleration Program at Deinsa Global Intelligence, where she drives the development of over 35 Project Managers across Latin America, integrating advanced Project Management methodologies and artificial intelligence. < br/>

Recognized for empathetic leadership and the ability to inspire teams, Yrmaleza stands out for a commitment to holistic growth and the creation of organizational cultures that are more human, profitable, and sustainable.e teams, Yrmaleza stands out for a commitment to holistic growth and the creation of organizational cultures that are more human, profitable, and sustainable.

Speaker & Program Director

Enrique Margery Bertoglia, PhD Associate Director of the Human Capital Innovation Practice at Adwise Corporate Advisory

Enrique Margery brings a wealth of experience in educational innovation and organizational development to Adwise. With a PhD in Education and a BS in Engineering, Enrique is an expert in metacognition, collaborative learning, and compassion pedagogy. His experience as a pedagogical advisor at Tecnológico de Monterrey and his leadership at The Training Lab underscore his deep knowledge in designing and implementing cutting-edge training programs.

As the author of Coaching Tools and Act to Think, Enrique offers practical tools for professional development and talent management. His innovative approach is reflected in his work with the Threshold Concepts (TC) model, applied to both university teaching and corporate training. His experience in agile processes, competency assessment and appreciative coaching make him a valuable asset to drive transformation and growth within organizations.

A TEDx speaker and contributor to renowned academic institutions, Enrique brings a global vision and a passion for educational innovation that enriches Adwise’s human capital practice. His ability to design tailored development programs, based on the detection of high potential and the development of situated knowledge, guarantees effective solutions tailored to the needs of each client.